Fan Loyalty Program

About this project

AI-powered rewards platform for driving repeat attendance, merchandise engagement, and personalized fan experiences. Addressed the revenue and retention side of the fan experience with loyalty mechanics, reward triggers, and personalized engagement.

This project tackled a dimension neither other team covered: the long-term relationship between the franchise and its fans. By building a loyalty system with intelligent reward triggers and personalized recommendations, the solution gives the Royals a tool for increasing season ticket renewals and merchandise revenue.